Family
From everyday routines and outdoor activities to family adventures and the little moments in between. Kids' clothing, toys, family-friendly products and experiences that are naturally part of everyday life — personal, simple and genuine.
Mom · Career · Creator
Joanna
Daffy
A Swedish content creator, wife and mom — sharing real life in a balanced mix of family, lifestyle & career.
@joanna_daffy
Hello!
I create content that inspires, relates and adds value — always with authenticity and a strong sense of aesthetics.
Authentic
Real & personal
Relatable
Everyday life
Inspiring
Fun & engaging
What I create
Lifestyle
A look into everyday life, from home and interior design to small adventures, staycations and the things enjoyed along the way. Personal recommendations, inspiration and real moments — simple, natural and true to everyday life.
Career
A glimpse into professional life, covering entrepreneurship, leadership, productivity and the challenge of a healthy balance between work and everyday life. Honest perspectives, practical insights and the realities of building a career.
In collaboration with
LEGO · Jollyroom · Ellos · Bubbleroom · Mathem · Bosch · Sony · iRobot · Stiga · Geggamoja · Tretorn · Babymocs — and more