Mom · Career · Creator
I’m a Swedish mom with a career in communications and marketing, and I know how to build a brand story that people trust.
@joanna_daffy
This is my real life as a working mom: juggling career, family and home, and everything in between. Nothing staged, just honest stories shared with care.
Real & personal
Everyday life
Fun & engaging
What I create
On my Instagram I share real life with little ones, our family adventures and our home, alongside a career I love. My audience follows me for the authentic, everyday moments, and I bring a professional’s eye for strategy, storytelling and results to every collaboration.
Our home is a work in progress, and that’s half the fun. I share how we’re shaping it into a place that feels like us, along with the small adventures that fill our weekends: a cozy hotel, a new place to explore or a spontaneous plan that turns into a favorite memory. Everything I share is something we truly love.
I work in communications and marketing within MedTech and biotech, a world that has shaped how I think, lead and see things. Here I share what it’s really like to build a career while I’m in the middle of it: leading teams, learning along the way, the wins, the doubts and the constant balancing act of making work and family life fit together.
PREVIOUS COLLABORATIONS
LEGO · Jollyroom · Ellos · Bubbleroom · Mathem · Bosch · Sony · iRobot · Stiga · Geggamoja · Tretorn · Babymocs and many more
MP4 · 12.8 MB